The Yabon story

Once upon a time, Yabon...

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A family history begins with Mrs. Lafly, who makes the 1st long-life rice cakes in a family tin, marking the birth of Yabon cakes.

It's moving!

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The small company expands and the artisanal production from Mennecy in the Île de France region moves to Verneuil sur Avre in Normandy.

It's in the box!

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Yabon set itself apart and created its in-store identity with the birth of the fluted tin. The famous tin is still used today for family-size rice and semolina cakes. The 80s also saw the heyday of Yabon TV commercials!

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A small pot for gourmets, a big step for Yabon!

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Cereal cake recipes are now available in individual jars, while retaining the traditional recipes that have made the brand so successful. This is a revolutionary move, making it possible to offer consumers packs of several small individual pots.

The crème de la crème.

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The Yabon brand is launching its dessert creams in individual jars for supermarkets, after supplying dessert creams to the catering industry for many years.

"We're fed up with
compote!"

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In response to our kids' complaint that they always have a gourd of compote in their snack box, Yabon has developed a range of milky snacks in gourds!

The family is growing.

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A new factory in the Perche region of France joins the Yabon adventure. From now on, 60 enthusiasts will put their know-how to work to make Yabon entremets and dessert creams.

Happy birthday Yabon!

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Celebrating its 70th anniversary, Yabon is a historic brand that has stood the test of time, constantly adapting to consumer demands and introducing new innovations to your store's sweet goods department every year.

It's the fight against food waste!

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Yabon becomes a signatory of the Too Good To Go charter and commits to the fight against food waste.

New look & new products.

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A new visual identity for Yabon's traditional ranges (generous cakes, gourmet dessert creams and rice puddings) and the launch of a range of dessert creams in shareable formats!

Recipes developed with historic know-how, dressed up in a fun & chic look!